Strange Town is a plant-based restaurant that prides itself on serving unique and delicious vegan dishes. The website's primary goal was to capture email addresses for email marketing, with the secondary purpose of getting inquiries for catering services. The tertiary objective was to make it easy for users to check restaurant hours and order food through the website's Cashdrop feature.
The Strange Town brand is based on an edgy and contemporary aesthetic, focusing on bold typography and a color scheme that utilizes darker tones of purple and black. This aesthetic was carried through to the website design, with a clean and modern design that still felt approachable and welcoming to potential customers.
The website was designed with a straightforward and intuitive navigation menu, making it easy for users to find what they want. The website's primary focus was capturing email addresses, with the email sign-up form prominently displayed on the homepage. Information about the restaurant's catering services was also easily accessible, along with contact information for inquiries. The website was designed with a mobile-first approach, ensuring a smooth and seamless experience for users on any device.
The website's UI design was consistent with the Strange Town brand, with bold typography and dark tones used throughout. The website's imagery showcased the restaurant's dishes, with high-quality photos highlighting the unique and delicious plant-based cuisine. The website was designed to be visually engaging and to create an appetite for the food served at Strange Town.
The website was developed using Webflow, allowing for fast and easy development with clean and efficient code. The website was optimized for speed and performance, with all assets compressed and optimized. The email sign-up form was integrated with the website's email marketing platform, making it easy for Strange Town to collect and manage email addresses for future marketing campaigns. The Cashdrop feature was also integrated with the website, allowing users to order food online and pick it up in-store easily.
The website successfully achieved its primary, secondary, and tertiary goals. The email sign-up form effectively captured email addresses, resulting in a growing email list for future marketing campaigns. The website's catering information also led to inquiries for catering services, helping to generate additional revenue for the restaurant. Finally, the Cashdrop feature made it easy for users to order food online and pick it up in-store, improving the overall user experience and generating more business for Strange Town. Overall, the website's design and development work was crucial to the success of Strange Town, helping to increase revenue, capture email addresses for marketing campaigns, and create a positive user experience for potential customers.