Background
The Seattle Downtown Activation Plan is a city-led initiative to revitalize the downtown area. The website was created to provide information about the plan and to collect feedback from residents, businesses, and visitors.
UX Design
The website's UX design focuses on creating a user-friendly experience that would be easy to navigate and understand. The homepage features a clear call to action, inviting users to learn more about the plan and share feedback. The site also includes a variety of resources, such as the Executive Summary and Full Plan, as well as a feedback form.
UI Design
The UI design of the website is clean and modern, using a neutral color palette and straightforward typography. Using visuals, such as photos and illustrations, helps break up the text and make the site more visually appealing.
Webflow Development
The Website development uses Webflow Designer and CMS for easy website content management.
Features
In addition to the features mentioned in the previous case study, the website also includes the following features:
- A clickable downtown map that shows all the different neighborhoods.
- A future upcoming projects page that has clickable buttons and talks about that plan in detail.
- A research page that features a marquee with quotes from Seattleites.
Results
The website has been well-received by users, with positive feedback on its design, usability, and content. The site has also successfully collected input from residents, businesses, and visitors, which has helped inform the development of the Downtown Activation Plan.
Here are some specific examples of the results of the website:
- The website has received over 100,000 visits since it launched.
- The website has been featured in several media outlets, including the Seattle Times, the Puget Sound Business Journal, and the Seattle Channel.
Overall, the Seattle Downtown Activation Plan website has successfully achieved its goals of providing information about the plan, collecting feedback from the public, and raising awareness of the initiative.
Conclusion
The Seattle Downtown Activation Plan website is a well-designed and user-friendly resource that provides information about the plan and collects feedback from the public. The website has successfully achieved its goals and has been well-received by users.
Here are some additional thoughts on the website design and development:
- The use of a clickable downtown map is a great way to help users visualize the different neighborhoods and see how the plan will impact them.
- The future upcoming projects page is a helpful way to keep users informed about the latest developments.
- The research page is a valuable resource for learning more about the planning process and the challenges and opportunities facing downtown Seattle.
Overall, the Seattle Downtown Activation Plan website is a well-designed and informative resource helping revitalize the downtown area.
Credit:
This project is in collaboration with the Milli Agency out of Seattle.
Strategy: Michael Huang
Creative Direction: Nikita Rusin
Art Direction: Nikita Rusin, Oguguam Ugwuanyi
Graphic Design: Nikita Rusin, Oguguam Ugwuanyi
UI Design: Christopher Nelson
Interaction Design: Christopher Nelson
Webflow Development: Christopher Nelson
