Redstar Merch

I designed and developed the Redstar Merch website, with brand design led by Michael Carney, the Creative Director. The goal was to create an online presence that appeals to high-value bands at a pivotal stage in their careers. Redstar’s impressive client roster includes major names such as Dave Matthews, The Black Keys, and Interpol.

Our primary objective was to attract the right clients by showcasing Redstar’s full range of services and portfolio in a clear and compelling way through the site’s structure and messaging. Rather than relying on direct calls to action, the website emphasizes detailed descriptions of Redstar’s offerings and highlights the well-known bands they work with.

As a business-to-business site, we avoided overt sales pitches in favor of informative content. However, a prominent contact section ensures that interested clients have several easy ways to connect with Redstar Merch.

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